PHDCCI & IYA SIGNS MOU FOR PROMOTING HOLISTIC, WELLNESS , SPIRITUAL, CULTURAL & RELIGIOUS TOURISM IN THE KRISHNA CIRCUIT

PHDCCI & IYA SIGNS MOU FOR PROMOTING HOLISTIC, WELLNESS , SPIRITUAL, CULTURAL & RELIGIOUS TOURISM IN THE KRISHNA CIRCUIT

PHDCCI & IYA SIGNS MOU FOR PROMOTING HOLISTIC, WELLNESS , SPIRITUAL, CULTURAL & RELIGIOUS TOURISM IN THE KRISHNA CIRCUIT

No.PR-17

April 29, 2018

New Delhi


PHDCCI & IYA SIGNS MOU FOR PROMOTING HOLISTIC, WELLNESS , SPIRITUAL, CULTURAL & RELIGIOUS TOURISM IN THE KRISHNA CIRCUIT

THE MOU SIGNED IN THE PRESENCE OF YOGA GURU RAMDEV WITH PHDCCI OFFICE BEARERS


PHD Chamber of Commerce and Industry (PHDCCI) and Indian Yoga Association (IYA) on Sunday, 29thApril, 2018 signed a Memorandum of Understanding (MoU) to facilitate interaction and cooperation between the two organizations in the promotion of Holistic, Wellness, Spiritual, Cultural & Religious Tourism in the Krishna Circuit.


The MOU was signed between the Vice President, PHD Chamber and Secretary General of IYA Mr. D K Aggarwal and Mrs. Kamlesh Barwal respectively in the presence of spiritual and yoga guru Swami Baba Ramdev, Chairman, Governing Council, IYA, Dr H R Nagendra, President, IYA and other Governing Council Members, and Dr Lalit Khaitan, Chairman, UP Committee, Mr Ranjeet Chaturvedi, Co Chairman, Mr Yogesh Srivastava, Principal Director and other office bearers of PHD Chamber of Commerce.


Mr. Ranjeet Chaturvedi conceptualized and presented the mega event for which the two organizations have joined hands to promote India’s niche tourism in the Krishna Circuit to provide a holistic tourism experience to domestic and international travelers looking for some spiritually invigorating, formative and cultural experiences in which they can have rest, relaxation, contemplation, introspection, physical and mental wellness, knowledge enhancement and a sense of the aesthetic.


A Curtain Raiser of the upcoming First Edition of the Tourism Summit proposed on the 1st and 2nd September, 2018 at Vrindavan, Mathura, Uttar Pradesh was unveiled by Swami Baba Ramdev and Dr H R Nagendra .


The Keynote Address was delivered by Swami Baba Ramdev in which he focused on the unique and rich heritage of India which is now being recognized worldwide and has the potential to make India a frontrunner in the Wellness, Spiritual, Knowledge and Health Sectors. This niche sector is sought to be promoted effectively by Industry partner PHDCCI, which is committed to bringing about effective changes in management, innovation and proactive development of strategies and strengthen linkages for advancement through partnerships with like- minded organizations.


At the end, a Vote of Thanks was proposed by Dr Lalit Khaitan, Chairman , PHDCCI, UP Chapter, who said that Holistic Tourism is one of the fastest growing industries globally and a core driver for Global Economic Development. He was confident that today’s event would prove to be a milestone in strengthening and repositioning India’s rich legacy and making it our USP in developing a holistic tourism module and attracting potential tourists to the Krishna Circuit.


With the signing of this MoU, PHDCCI and IYA will hold conferences, seminars, workshops, camps, public meetings and promote holistic tourism enhancing the quality of life in the Krishna Circuit. The areas of cooperation in the MoU could be extended and expanded through mutual consent so that the two institutions can also collaborate with each other in other areas of their respective strength and expertise.


Ends.

Koteshwar Prasad Dobhal

Consultant (PR)