Ek Bharat Shreshtha Bharat – Fountainhead for strengthening the unity & integrity of India

No. PR- 057 June 14, 2021 New Delhi Ek Bharat Shreshtha Bharat – Fountainhead for strengthening the unity & integrity of India PHDCCI in collaboration with India tourism North East organized E-Conclave Tourism on Ek Bharat Shreshtha Bharat today on virtual platform. Smt. Sreya Guha, IAS, Principal Secretary, Forest & Environment, Govt. of Rajasthan emphasized on promoting ecotourism and developing partnership models on a broader scale for showcasing diverse culture, heritage, destinations and tourism products. She emphasized on the need to focus on Youth who can showcase their talent. Periodic engagement at official level to exchange ideas, innovations and best practices is the need of the hour, she said. Mr. Sanjay Aggarwal, President, PHD Chamber in his presidential address highlighted that a 360 degree approach panning from investment from the government is required to build supporting infrastructure for promoting Tourism industry in India. He said that Ek Bharat Shreshtha Bharat introduced by Hon’ble PM is a perfect platform for different cultures from different states to exhibit their traditions which shall lead to an enhanced understanding and bonding between the states, thereby strengthening the unity and integrity of India. Mr. Manoj Kumar Das, Chairman, NER Chapter in his theme address gave overview of tourism opportunities in Assam and Rajasthan. He said that the conclave shall provide an opportunity to work together towards a more sustainable environment by mutual collaborations and joining hands with different stakeholders to generate more footfalls to the states thereby showcasing the different flavours of the regions. Mr. Anil Parashar, Chairman, Tourism committee focused on initiatives that needs to be taken to build stronger connects between the states of Assam and Rajasthan. He said that Assam and Rajasthan are abundant in its natural resources filled with history, culture, language, architecture and talented people who imbibes passion and hospitality not only among themselves but also to the tourists and provides a great platform for different cultures to strive forward for generations to come. The Knowledge Report on the theme was launched by Mr. Pallab Lochan Das, Hon’ble MP (Assam) & Dr. Jagannath Patnaik, Vice Chancellor, ICFAI University (Sikkim). Mr. Pallab Lochan Das congratulated PHDCCI for organizing e-conclave and promoting Assam & Rajasthan in a dynamic way in sync with the program of Ek Bharat Shreshtha Bharat. Dr. Jagannath Patnaik deliberated on aspects of tourism opportunities in Assam & Rajasthan and gave an overview of the core competencies of both states in the light of promoting tourism and culture. Mr. Sankha Subhra Devbarman, Regional Director, Indiatourism North East stressed on the role of Ministry of Tourism in promoting important aspects of Tourism including culture, heritage, architecture, natural beauty among others thus bringing in investments, development, prosperity and employment opportunities to the states. Mr. Satya Deo Goel, Co-Chairman, NER Chapter proposed the vote of thanks and said that tourism is a tool which can lead to the road for development of states and pave way for investments and progress thereby opening the doors for strengthening partnerships. The panel discussion was moderated by Mr. Rajan Sehgal, Co-Chairman, Tourism committee, PHD Chamber. He emphasized on sustainable best practices for creating customer experience to strengthen the thrust in the domestic tourism in Assam and Rajasthan. He asserted that with wonderful golfing facilities, air and land connections, hotel facilities and beautiful weather, Assam and Rajasthan holds the potential to become the leading Golf Tourism destinations. Dr. Anwaruddin Choudhury, Indian Naturalist gave a presentation on Wildlife tourism and highlighted the importance of providing a sustainable environment for different species to exist along with mankind and protect the endangered species. Mr. Jitendra Singh Rathore, Chairman-Tourism & Hospitality committee (Rajasthan, PHDCCI) & CMD-Royal Deserts Safaries Ltd. highlighted on the promotion of two states having diverse culture to strengthen bonds and stressed on organizing workshops for the revival of domestic tourism between the states after the pandemic. Mr. Raj Basu, Founder (Help Tourism) deliberated on the importance of the Ek Bharat Shreshtha Bharat program and the concept of pairing between both states. He also gave a presentation on Awesome Assam. He urged to create the concept of Responsible Tourism Mission. He also advised to start a Media Exchange Program between the states. Mr. Balendu Singh, Managing Director, Sacchai Hotels Pvt Ltd & Executive Committee Member, Federation of Hospitality &Tourism of Rajasthan highlighted Public Private Partnerships for building a robust tourism ecosystem to sustain infrastructure and plethora of opportunities for Wildlife Tourism. Dr Jatinder Singh, Director, PHD Chamber gave the concluding remarks. The E-conclave was attended by over 80 delegates from travel and hospitality industry and was supported by DLF India; Multani Pharmaceuticals Ltd; JK Tyre & industries ltd; Marble City; Paramount Cables ltd; SMC Investments and Advisors Limited; Blossom Kochhar Aroma Magic; DCM Shriram Industries Ltd; Radico Khaitan ltd Timberworkz, Comtech Interio. Synopsis of the Knowledge Report attached End Media Division PHD Chamber of Commerce and Industry