PR No – 150
29th August, 2024
New Delhi
Fueling Adventure, Driving Tourism: PHDCCI in partnership with Apollo Tyres Unveil Uttarakhand Adventure Ride 2024
The PHD Chamber of Commerce and Industry (PHDCCI) today successfully organized the much-anticipated “Uttarakhand Adventure Ride 2024,” presented by Apollo Tyres Bad Road Buddies. The event took place at the PHD House, New Delhi, and featured a ceremonial flag-off to commence the exhilarating adventure ride through the breathtaking terrains of Uttarakhand.
This unique event brought together a vibrant mix of passionate riders, industry leaders, and esteemed dignitaries, all united by their love for adventure and commitment to promoting road safety. The Uttarakhand Adventure Ride 2024 aims to highlight the scenic beauty of Uttarakhand, showcasing its potential as a premier destination for adventure tourism.
Speaking at the event, Mr. Hemant Jain, Senior Vice President, PHDCCI, stated that the primary goal of this adventure ride is to position Uttarakhand as a top destination for adventure sports and tourism. With its rugged terrains, mesmerizing trails, and natural beauty, Uttarakhand is a haven for those seeking excitement and serenity in equal measure.
He added, adventure sports and tourism are not just about thrilling experiences, they also bring significant economic and social benefits. This ride serves as a powerful reminder of the positive impact that adventure sports and tourism can have on our communities.
Ms. Anuradha Goel, Chairperson, PHDCCI Family Welfare Foundation, emphasized PHDCCI’s support of the government’s focus on sports. As the government prioritizes sports, we at PHDCCI fully support this initiative, she added.
Mr. Remus Dcruz, Head, Sports Marketing, Apollo Tyres Ltd, highlighted the importance of adventure rides like these and encouraged people to push their limits. Further emphasising on the significance of such community events, he urged attendees to support and promote social sports, as this will further drive the growth of adventure tourism in the country, and cultivates a spirit of camaraderie and exploration among motorcycle enthusiasts.
Ms. Gul Panag, Actor & Entrepreneur, expressed her gratitude to PHDCCI for organizing the event. She discussed that adventure can become a part of our life. It’s not about being reckless, but about taking calculated risks and facing challenges. Overall it’s about stepping out of your comfort zone.
She added, human beings transcend their limits only when they step out of their comfort zone. She concluded by congratulating the organizers for the event and wishing the riders good luck.
The vote of thanks was delivered by Dr. S.P. Sharma, DSG and Chief Economist, PHDCCI.
The PHDCCI and Apollo Tyres partnership is a testament to their shared vision of fostering a culture of adventure and responsible tourism in India. As the riders embark on this thrilling journey, they will not only experience the natural beauty of Uttarakhand but also contribute to the broader goal of promoting adventure tourism and road safety awareness across the nation.
The event was a resounding success, marking another milestone in the efforts of PHDCCI and Apollo Tyres to lead initiatives that drive growth, adventure, and safety in the country.
The event was supported by MMG, CG Group, PHD Family Welfare Foundation, Powergilt, Fortis Memorial Research Institute Gurugram, Red FM, Dabur, Ethan, Fix Derma, Pee Safe, Truefitt & Hill and was also supported by PHDCCI annual sponsors, DLF Ltd; Jindal Steel & Power; KLJ Group; Multani Pharmaceuticals Ltd; Marble City; MMG Group; Radico Khaitan Ltd; Uflex Ltd; Vestige; Eazy ERP Technologies; JK Tyre & Industries Ltd; Sagar Group of Industries; Superior Industries Limited; Samsung India Electronics; Oswal Greentech; Apeejay Stya Group; Blossom Kochhar Beauty Products Pvt Ltd; DCM Shriram; R E Rogers; Trident Group; Ajit Industries Pvt Ltd; Bhagwati Plastic and Pipes Industries; Central Coalfields Ltd; DD Pharmaceutical Ltd.; Hindware Sanitary; Jindal Steel; Modern Automobiles and P S BEDI & Co.
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Warm Regards,
Media Division
PHD Chamber of Commerce and Industry