The Samman

Sponsors Specs

  •  Ministry of Tourism Govt. of India & Govt. Of Uttarakhand
  •  Uttarakhand Tourism Development Board
  •  Centre for Public Policy and Good Governance, Dept. of Planning, GoUK, Dehradun
  •  Knowledge Partner : UNDP
  •  Global Partner : ICIMOD
  •  Technical Partner : Wishlife
  •  UGVS, Ministry of Rural Development
  •  Tourism Ministries of the Himalayan States of India
  •  Hotel & Trade Associations
  •  Electronic Media Partner : Travelxp
  •  Media & Institutions

Visitor Profile
  •  Tour operator companies, Online Tour Operators & Aggregators
  •  Young Start Up Entrepreneurs
  •  Hotel Industry & other Business Groups
  •  Officials from Central and State Governments
  •  Suppliers/ stakeholders
  •  Banking and financial institutions
  •  Non government organizations engaged in Tourism sector
  •  Industry associations
  •  Consumers/ House wives/Buyers/ MSME
  •  Distributors/Agencies
  •  Media & Institutions
  •  Govt. Authorities
  •  IT Professionals
  •  Business People and End Users

Himalayan Exhibition Features
  •  Himalayan Products like ; Himalayan Medicinal & Aromatics, Organic Products, bouquets of Himalayan tourism products, Himalayan Cousin,
  •  Exhibitors of various Himalayan specific tourism services eg. Eco Tourism, Nature tracks, Adventure, mythological & spiritual heritage, yoga etc
  •  New age technology and solutions for the sector
  •  Opportunity to gauge latest trends and market competition.
  •  Visitors profile will include Buyers & other stake holders, Industry people & professionals from the sector.
  •  Featured Pavilions

Himalayan Gastronomy Fest
This Himalayan Culinary Contest is an extravaganza which will extend over every aspect of Culinary & Hospitality specific to Himalayan Region with special focus on Uttarakhand cuisine & ingredients. The event will allure visitors and explore the possibilities of satisfying the appetite with the ingredients of the Himalayan origin and thus exploring new dimensions of the array of recipes' for Himalayan Tourists.

  •  Top Hotel Mgt. Institutions of the region will participate.
  •  A celebrity Chef will lead the eminent jury.


The organizers will implement an integrated marketing and multimedia campaign backed by a solid PR campaign designed to reach a mass audience and win as many visitors as possible. Campaign will include:

  •  Coverage in Print & Electronic Media
  •  Online Promotions
  •  Cross Promotions
  •  E-mailers to Key Targets
  •  Invitations to Top managers, Trade Groups, Associations, Govt. Officials, Embassies Ets.
  •  Media Previews and Features
  •  Outdoor Promotions: Hoardings/Billboards. Etc.