You may use the following as sub-headings with your submissions, under which you clearly provide your explanation for the judges understanding
Aims:
Clearly state the aims that the organization, product, service, or the initiative or campaign is set out to do?
Strategy:
What strategic thinking was adopted to help achieve the aims?
Innovation/enterprise/creativity (marketing):
What valiant/ creative solutions were employed?
Implementation:
Way the strategy and thinking was implemented?
Feedback:
Feedback summary from users, including most preferred aspects of the activity?